WHATSAPP BUSINESS API • TELEGRAM BOT API • CONVERSATIONAL DESIGN

WhatsApp and Telegram Bots that Automate Conversations and Drive Outcomes.

Build reliable, secure chatbots and automation flows for customer service, lead capture, notifications, commerce and internal workflows—designed for UAE and WORLDWIDE channels with multilingual support and operational tooling.

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Bots Delivered

120+

Avg. Time to MVP

4–8 weeks

Primary Use Cases

Support • Commerce • Notifications

Bot Outcomes Conversational, secure, measurable

Primary Focus

Automation • UX

Reduce friction, increase conversion

Approach

Design → Build → Operate

Secure, monitored deployments

Capabilities

Conversational Design API Integrations Payments & Wallets Analytics & Ops

We deliver bots with clear handover, monitoring and escalation playbooks so teams operate confidently at scale. Operate‑Ready

Overview

Conversational automation built for real users and real operations.

We design flows that feel human, integrate with your systems and respect privacy and compliance. From simple FAQ bots to transactional commerce flows and two-way notifications, our bots are engineered for reliability and measurable impact.

Typical engagements include conversation design, WhatsApp Business API or Telegram Bot API integration, backend connectors, payment flows, multilingual support, message templates, broadcast and campaign tooling, monitoring and analytics, plus operational playbooks for support teams.

Conversational Design

User journeys, message timing, fallback strategies and tone-of-voice to create clear, efficient conversations.

Platform Integration

Connect bots to CRMs, ERPs, ticketing, payment gateways and internal APIs for end-to-end automation.

Compliance & Templates

WhatsApp template management, message approval workflows and guidance on regional privacy and messaging regulations.

Monitoring & Ops

Dashboards, alerting, SLA tracking and escalation playbooks so support teams can manage conversations and exceptions.

Core Services

WhatsApp and Telegram bot services we provide.

From strategy and prototypes to production-grade bots and ongoing operations—practical services that reduce cost-to-serve and increase engagement across the UAE and WORLDWIDE.

UAE • USA • UK • AUS • CA

Strategy, Use Case Discovery & ROI

Prioritise bot use cases, estimate ROI and define success metrics to focus on high-impact automation first.

Use case workshops
ROI & KPI definition
MVP scoping

Conversational Design & Flow Authoring

Design message flows, quick replies, menus and fallback paths with multilingual scripts and tone guides.

Flow diagrams & scripts
Fallback & escalation design
Multilingual copy

WhatsApp Business API Integration

Template management, session messaging, message rate planning and integration with official WhatsApp providers or BSPs for scale.

Template creation & approval
Session vs template flows
BSP onboarding & scaling

Telegram Bot Development

Bot API integration, inline keyboards, channels and webhook-based architectures for fast, reliable interactions.

Webhook & polling setups
Inline keyboards & callbacks
Channel & group integrations

Payments, In-chat Commerce & Receipts

Secure payment flows, wallets, receipts and reconciliation integrated with local PSPs and compliance controls for WORLDWIDE markets.

Payment gateway integration
In-chat checkout flows
Receipts & reconciliation

Systems Integration & Webhooks

Connect bots to CRM, ticketing, inventory, booking and analytics systems with secure webhooks and middleware layers.

CRM & ticketing connectors
Inventory & booking APIs
Secure webhook design

NLP, Intent Recognition & Hybrid AI

Intent classification, entity extraction and hybrid rule+ML approaches for reliable understanding and graceful fallbacks.

Intent & entity models
Hybrid rule + ML flows
Small-talk & escalation triggers

Broadcasts, Campaigns & Personalisation

Segmented broadcasts, templated campaigns and personalised messages with delivery reporting and opt-out management.

Segmented broadcasts
Template scheduling
Opt-in/opt-out management

Security, Data Protection & Governance

Encryption, secure storage, access controls, audit logs and guidance on regional data residency and messaging regulations.

Encryption & secure storage
Audit logs & access control
Data residency guidance

Analytics, Monitoring & Continuous Improvement

Message-level telemetry, conversation funnels, NPS tracking and A/B testing to iterate on flows and reduce handoffs to human agents.

Conversation analytics
Funnel & drop-off reporting
A/B testing & experiments

Support, Handover & Training

Operational runbooks, agent handover flows, training and SLA-backed support to keep bots healthy in production.

Runbooks & playbooks
Agent handover design
Training & SLA support

Tools & Stack

Platforms, frameworks and integrations we use.

We pick technologies to match scale, latency and compliance: official APIs for WhatsApp and Telegram, robust middleware, NLP engines and secure hosting to ensure reliable conversational experiences.

Typical stack choices: WhatsApp Business API via BSPs, Telegram Bot API, Node.js / Python backends, Dialogflow / Rasa / LUIS for NLP, Redis for session state, PostgreSQL, Kubernetes, Twilio / MessageBird for fallbacks, local PSPs for payments, and Datadog / Prometheus for observability.

Messaging Platforms

WhatsApp Business API Telegram Bot API BSP Integrations

NLP & AI

Dialogflow Rasa Custom ML

Backend & Middleware

Node.js Python Kubernetes

Payments & Notifications

Local PSPs Stripe Twilio / Firebase

State & Caching

Redis Postgres Message Queues

Observability

Datadog Prometheus Sentry

Why Choose Us

Conversational partners who deliver secure, measurable automation.

We combine product thinking, conversational design and engineering discipline to build bots that reduce cost-to-serve, increase engagement and remain compliant with regional requirements.

Our team works with product, support and legal stakeholders to ensure bots meet messaging policies, cultural expectations and business goals with clear operational playbooks and SLAs for long-term success.

Operational Readiness

Dashboards, runbooks and agent handover flows so your teams can manage exceptions and scale operations.

Compliance & Safety

Template governance, opt-in management and privacy controls embedded into flows to protect users and brands.

Iterative Improvement

We run experiments, measure conversation funnels and iterate on flows to reduce handoffs and improve outcomes.

Local Experience

Experience deploying messaging solutions across the UAE and WORLDWIDE with local BSPs, payment providers and regulatory considerations in mind.

EMIRATES SOFT

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