We plan, execute and optimize paid search programs across Google and Bing — combining keyword intent, creative testing and conversion optimization to lower acquisition costs and scale predictable growth across the UAE and WORLDWIDE.

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Accounts Managed

400+

Avg. CPA Improvement

-28%

Regions

UAE • WORLDWIDE

Search Performance Intent-led, ROI-focused

Core Channels

Google • Bing

Search, Shopping, Display

Key Metrics

CPA • ROAS • CTR

Actionable dashboards

Capabilities

Keyword Strategy Shopping Feeds Display & Programmatic Remarketing Conversion Rate Optimization

Transparent reporting, continuous optimization and growth experiments. Performance‑First

Overview

Paid search programs built to scale and measure.

We combine account structure, audience intent and creative experimentation to turn search demand into profitable customers.

Our SEM engagements include account audits, keyword and funnel mapping, shopping feed optimization, creative testing, bid automation and measurement — all tied to business KPIs and unit economics.

Account Structure

Intent-aligned campaigns, SKAGs where appropriate and conversion-focused ad groups.

Keyword & Intent Strategy

Mapping keywords to funnel stages and aligning landing pages to intent for higher conversion rates.

Shopping & Feed Ops

Feed optimization, structured attributes and dynamic remarketing to maximize e‑commerce performance.

Measurement & Attribution

Server-side tagging, conversion modeling and dashboards to measure true campaign impact.

Core Services

SEM services we deliver.

End-to-end search marketing: strategy, execution, creative testing and measurement across Google and Bing.

UAE • USA • UK • AUS • CA

Account Audit & Roadmap

Comprehensive audits with prioritized fixes and a roadmap to improve efficiency and scale performance.

Spend & performance review
Structural recommendations
Roadmap & forecast

Paid Search Campaigns

Keyword strategy, responsive search ads, ad extensions and bid automation tuned to CPA or ROAS goals.

Keyword & intent mapping
Ad copy testing
Smart bidding & automation

Shopping & E‑commerce Ads

Feed management, product grouping and dynamic remarketing to increase online sales and average order value.

Feed optimization
Merchant Center & feed automation
Dynamic remarketing

Display & Programmatic

Audience-based display, prospecting and programmatic buys to extend reach and support upper-funnel objectives.

Audience targeting
Creative sequencing
Programmatic partners

Remarketing & Retention

Cross-channel remarketing, dynamic creative and retention funnels to recover and retain high-value users.

Cross-channel remarketing
Dynamic creative & feeds
Retention funnels

Conversion Rate Optimization (CRO)

Landing page audits, A/B testing and UX improvements to increase conversion rates and lower acquisition costs.

Landing page optimization
A/B & multivariate testing
Heatmaps & session analysis

Tools & Measurement

Platforms and tools we use to run and measure SEM programs.

We combine ad platforms, analytics and server-side measurement to ensure accurate attribution and continuous optimization.

From Google Ads and Microsoft Advertising to tag management and BI dashboards — we set up measurement that ties ad spend to business outcomes and LTV.

Ad Platforms

Google Ads Microsoft Ads DV360 YouTube

Measurement

GA4 Server-side tagging Looker / Data Studio Attribution modeling

Creative & Production

Premiere After Effects Canva Figma

Automation & Optimization

Scripts & APIs Bid automation Creative testing frameworks A/B testing

Why Choose Us

A performance partner accountable for outcomes.

We combine paid search expertise, creative testing and measurement to deliver scalable acquisition programs that align with your business goals.

Our team runs experiments, optimizes bids and creatives, and provides transparent reporting so you can see how media spend translates into customers and revenue.

Data-Driven

Decisions guided by experiments, cohort analysis and unit economics — not guesswork.

Creative-Led

Systematic creative testing to find messaging and formats that scale.

Measurement First

Server-side tracking, modeled conversions and dashboards to measure true impact.

Local Market Knowledge

Experience running campaigns for global audiences, payment flows and cultural nuances.

Ready to scale search-driven acquisition?

Share your current accounts, goals and monthly budget — we’ll return an audit, recommended roadmap and estimated outcomes tailored to your UAE or WORLDWIDE business.

EMIRATES SOFT

All Services

Search Engine Marketing that Converts Intent into Customers.