PPC • GOOGLE ADS • META ADS • PERFORMANCE • UAE

PPC Advertising on Google & Meta that Delivers Predictable Growth.

We plan, build and optimize search, shopping, display and social campaigns to acquire customers efficiently — combining creative testing, audience strategies and measurement for UAE and WORLDWIDE businesses.

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Campaigns Managed

400+

Avg. CPA Improvement

-28%

Regions

UAE • WORLDWIDE

Paid Search & Social Data-driven, ROI-focused

Channels

Google • Meta • YouTube

Search, Display, Video, Social

Core Metrics

CPA • ROAS • CTR

Actionable dashboards

Capabilities

Search Shopping Display Remarketing Creative Testing

Transparent reporting, continuous optimization and growth experiments. Performance‑First

Overview

Paid media programs built for measurable business outcomes.

We combine audience insights, creative testing and bid strategies to lower acquisition costs and increase lifetime value.

From account audits and strategy to campaign execution and ongoing optimization, our approach focuses on sustainable performance: clear KPIs, rigorous testing and transparent reporting that ties media spend to revenue.

Account Audits

Identify wasted spend, quick wins and structural improvements across Google and Meta accounts.

Audience Strategy

Intent-based search audiences, interest and lookalike segments for social and remarketing lists for retention.

Creative Testing

Systematic creative experiments to find high-performing messaging and formats per channel.

Measurement & Attribution

Server-side tracking, conversion modeling and dashboarding to measure true campaign impact.

Core Services

PPC services we deliver.

End-to-end paid media: strategy, creative, execution and measurement across Google and Meta ecosystems.

UAE • USA • UK • AUS • CA

Account Audit & Strategy

Comprehensive audits with prioritized roadmap to improve efficiency and scale performance.

Spend & performance review
Structural recommendations
Roadmap & forecast

Search Advertising (Google)

Intent-driven search campaigns with keyword strategy, ad copy testing and bid automation.

Keyword & intent mapping
Responsive search ads
Smart bidding & automation

Shopping & E‑commerce Ads

Product feed optimization, shopping campaigns and dynamic remarketing to increase online sales.

Feed optimization
Smart shopping & Performance Max
Dynamic remarketing

Meta Ads (Facebook & Instagram)

Creative-first social campaigns with audience testing, conversion optimization and catalog ads.

Campaign structure & testing
Catalog & collection ads
Conversion optimization

Video & YouTube Ads

Brand and performance video strategies, skippable/non-skippable formats and audience targeting for reach and conversions.

TrueView & Bumper ads
Audience & placement targeting
Creative sequencing

Remarketing & Retention

Cross-channel remarketing, dynamic ads and retention campaigns to recover and retain high-value users.

Cross-channel remarketing
Dynamic creative & feeds
Retention funnels

Tools & Measurement

Platforms and tools we use to run and measure PPC programs.

We combine ad platforms, analytics and server-side measurement to ensure accurate attribution and continuous optimization.

From Google Ads and Meta Business Manager to tag management and BI dashboards — we set up measurement that ties ad spend to business outcomes.

Ad Platforms

Google Ads Meta Ads YouTube Microsoft Ads

Measurement

GA4 Server-side tagging Looker / Data Studio Attribution modeling

Creative & Production

Premiere After Effects Canva Figma

Automation & Optimization

Scripts & APIs Bid automation Creative testing frameworks A/B testing

Why Choose Us

A performance partner accountable for outcomes.

We combine paid media expertise, creative testing and measurement to deliver scalable acquisition programs that align with your business goals.

Our team runs experiments, optimizes bids and creatives, and provides transparent reporting so you can see how media spend translates into customers and revenue.

Data-Driven

Decisions guided by experiments, cohort analysis and unit economics — not guesswork.

Creative-Led

Systematic creative testing to find messaging and formats that scale.

Measurement First

Server-side tracking, modeled conversions and dashboards to measure true impact.

Local Market Knowledge

Experience running campaigns for global audiences, payment flows and cultural nuances.

Ready to improve your paid media performance?

Share your current accounts, goals and monthly budget — we’ll return an audit, recommended roadmap and estimated outcomes tailored to your UAE or WORLDWIDE business.

EMIRATES SOFT

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